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Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Publisher ‏ : ‎ Sybex
Publication date ‏ : ‎ October 26, 2009
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
Print length ‏ : ‎ 475 pages
ISBN-10 ‏ : ‎ 0470529393
ISBN-13 ‏ : ‎ 978-0470529393
Item Weight ‏ : ‎ 1 pounds
Dimensions ‏ : ‎ 7.3 x 1.3 x 9.2 inches
Best Sellers Rank: #285,765 in Books (See Top 100 in Books) #252 in Web Marketing (Books) #298 in E-Commerce (Books) #304 in Internet & Telecommunications
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